Virtual reality is the future of your packaging

It keeps us up to date with mobile users.

Grocery brands need to rethink their packaging and make it not only sustainable, but also something shoppers can interact with using their smartphone. According to the latest 2018 Tetra Pak Index, grocery packaging delivered, in any delivery, should in fact be part of the omnichannel interaction between retailers and consumers.

Online shopping is growing at a double-digit rate, while traditional stores reinvent themselves, merging into an omnidirectional channel where consumers expect to buy when, where, and as they wish, with the smartphone as a compass. Packaging plays an important role in response to the trends that are shaping the growth of online supermarkets, the company says.

4 trends in packaging and online commerce

With this in mind, we introduce four trends related to packaging and online retail, all connected by phone.

With this in mind, we introduce four trends related to packaging and online retail, all connected by phone.

The main driver of consumer online consumption, because time-seeking consumers are looking for new ways to make life easier for them. Key opportunities include easy product replenishment, voice and convenient packaging.

Sustainability

La presión sobre el plástico y el conocimiento de la economía circular continuarán creciendo, y el reciclaje será cada vez más importante. Los consumidores quieren saber si las marcas están “haciendo lo correcto”

Personalization and exclusivity. Product customization and personalization on the consumer path will be important differentiators in the future. This is accelerating the direct-to-consumer trend and as many as 80% of consumer-packaged product companies are forecast to migrate to this model by 2025.

Technology and performance

Super-fast delivery is expected in just 10 minutes by 2025, changing consumer behavior to buy more frequently and in smaller quantities, adding more complexity to logistics.

Supply chains will continue to be transformed by a host of technologies, in particular radio frequency identification and robotics, which will increase efficiency and transparency.